If you want to entice more people towards your business, then why not attract them towards it with the medium that they are partial to the most for content consumption? The number of video content consumers continues to rise. It is the most sought after and most desired form of media that they enjoy obtaining information. It does not matter if you are a dentist, a mentor, an attorney, or an industrialist, you can give a boost to your business and increase your clientele by adopting video marketing as your business’s content marketing strategy.
What Is Video Marketing?
Video marketing is same as creating blog posts, the only exception is that instead of writing down the post in Google.doc you simply film the message using a video camera and save yourself from the hustle of struggling to come up with appropriate words to string together for conveying your message across to limited readers.
With video, you can have more chances of your content getting seen far and wide among more viewers as videos have hit off as the most consumed content on the internet.
Is the Hype of Video Marketing Real?
The world’s top-notch brands and companies all have adopted video as their primary media for content marketing strategy because of the boom of videos in the marketing industry. While text and pictures still convey the message, it is the video that moves the audience to a far deeper and personal perspective because the content is dynamically engaging.
According to a statistical survey (Perry, 2019), about 93% of brands say that they acquired a new customer from social media video marketing. 86% of business marketers believe videos helped them in achieving an increase in traffic on their website. This article will list ten reasons why you should consider leveraging videos to market your business in an impressive manner to expand its extent.
Here are the top 10 reasons Why Videos Can Help Grow & Market Your Business Effectively!
Table of Contents
1- Interactive and Dynamic Content
Videos are an ideal alternative to actual human interaction because they are dynamic in nature and interactive for the audience. The chances of creating a strong bond with the target audience are greater with video than any other form of media because of containing the element of human interaction that the audience craves.
When people become familiar with watching content from you frequently, they will start to feel closer to your business. This is because watching videos related to your content regularly will cause them to feel like they have spent a great deal of time with your brand.
2- Insightful
Videos provide a convenient element to take the audience behind the scenes and acquaint them with background details of your business. You can present them with an inspiring story behind the service that you are offering animatedly. You can manipulate videos to connect with your target audience at a personal level by incorporating these details.
High-profile brands like Taco Bell, KFC, Marriott, and Nike have already taken notes from this shift in the trend of content consumption and have embraced and adopted long- form videos in their marketing strategy to present their content across the world in all the uniqueness that a video has to offer.
3- Visually Appealing
Let’s face it, content incorporated animatedly in video is far more successful in catching our interest than written content. While undoubtedly textual and pictorial posts are an important form of media in marketing industry, nevertheless in recent years, surveys carried out with the motive to improve business marketing strategies suggest that people have turned towards videos for content consumption.
One reason behind this is that video holds the viewer’s attention better and they can be watched conveniently while doing some other tasks as well. Another element that appeals to content consumers is that videos contain eye-catching animations that are not available in written or pictorial content.
4- Improved SEO
Videos impart your business with an increase in website traffic. If you want more people to land on your web page, then videos will make it possible for you to do that. As seen in a survey (Jarboe, 2015), web pages containing videos are given more importance because of which they not only appear in search engine result pages but also rank high in relevant searches by search algorithms.
About 55% of Google keyword searches prioritize web pages containing videos. Videos make the snippet of your web page recommendation seem noticeable and impressive in the search result list as well so that the searcher’s eye catches sight of your page quickly. Hence videos help improve SEO and help in landing your web page literally in front of the eyes of prospective clients and consumers.
5- Memorable Content
Creating videos for educating your target audience regarding why and how your business is an expert in the industry will help in clearing away any doubts that they might have regarding your company. The goal is to keep the viewer hooked in the beginning and then end the video with a call-to-action prompt.
Additionally, the young generation, which are the content consumers of the future, prefer videos over texts and pictures because they say that videos help them in understanding the study topic better. About 95% of a video’s content is retained in the memory. This quality makes people prefer video content as well, as it helps them in memorizing things better (Perry, 2019). Therefore, if you are an educational institute that is into training and providing professional education then you will find video teaching much to your benefit as it really enhances student engagement which directly boosts their achievement.
It goes without saying that a little bit of humor and silliness in the video also plays a vital role in keeping the viewers engrossed. Rather than keeping the theme of the video monotonous and serious, infuse a little bit of humor into it to keep the viewers entertained and lighten their mood.
6- Outreach Marketing
Social media platforms such as YouTube, Instagram, Facebook, and Snapchat have their own video platforms. That being the case, you can use these platforms to reach out to more people as people using these social media applications consume video content more, as found out in a survey. Thereby the engagement with video content is much higher than with images and written posts.
7- A Fine Guide
Visual demonstration is always preferred and opted over written instructions. Creating how-to videos to instruct or teach your customers how to use your service or product removes away any element of doubt or confusion they might have regarding that service or product. These videos also make it clear to the consumers what kind of service or product you will be offering and what they can expect from it.
8- Make Your Brand Stand Out
Videos provide a variety of options through which to express your brand’s distinctive style and identity. Apart from logos and color scheme, with video, you can play with more elements. You can impart your personal touch by tweaking for instance, the script, animation, music, lighting, color theme, and outfit to infuse your brand’s uniqueness in the video that will truly leave a lasting impact on your audience (Ekbote, 2022).
Personalized videos address the viewers with personalized details to catch their attention and to connect immediately because of that feeling of one-to-one communication. It feels more up close which is why it can make prospective customers believe in your brand more and feel their needs are being taken care of finally.
9- Perceptive
To develop a deep, stable, and strong relationship with your customers, use video to apprise them with the story of your employees so that they can familiarize themselves with the people working behind your brand. In the video, include and interview with the employees where they are asked why they like working with you, what made them
choose your brand over other ones, and what projects they are currently working on. These videos can be very useful for any potential employees seeking to work at your place. It can provide them with background information to come clear with the brand goals, while also making it clear to them what might be expected from them if they choose to work with your brand.
10- Captivating
Presenting your brand’s best features and mission in a brief and lively approach using video, with the goal of providing necessary information that the potential customer needs to hear, is a great way to captivate their attention. It also compels them to find out more about what you have to offer them. Not only does the content turn out to be memorable but it increases traffic on the website as well.
Video marketing has really taken over the internet by storm. And the trend of content consumption using video is here to stay for long. Because of this more and more high-end brands, and B2B, as well as B2C companies, are adopting video content into their content marketing strategy and investing in the industry.
So, what’s stopping you to take the step toward this trend? Here at editvideo.io, you can get all the video editing services that you require in stepping up your game in business marketing. Our goal is to provide quality video editing services to content creators so that their words can be conveyed to more people around the globe.
