Unlike other social media platforms, TikTok is famous not only for its small, entertaining videos and content but also for marketing and branding.
With its growing number of daily users, TikTok has become one of the top social media platforms for user engagement and content marketing.
So, why not use this platform for marketing campaigns and revolutionize the digital game?
In this post, we’ll show you how to do that. From the basic TikTok campaigning concept to how you can maximize your viewership and earnings — we’ll share it all. We’ll also tell you some super simple (but high yielding) tricks to market your products on TikTok.
Table of Contents
Why is TikTok Termed as a Powerful Marketing/Branding Tool?
Rather than running a single-themed ad campaign, TikTok gets you multiple marketing videos or ads and creative content that is trending and will make your product or content viral within hours.
The platform gives online buyers an in-person experience, which attracts them more into buying and boosts your sales.
So, TikTok can stay relevant and satisfy the digital audience with optimum content and engaging marketing strategies, which will make it present in the Gen Z client base.
From tools to utilizing the basic features and driving organic traffic, you need to develop your TikTok marketing strategy carefully to get the desired results.
With the right influence and portrayal, the audience is more likely to buy and believe the reviews instead of what the brand says about its message or product.
So now TikTok is another potential tool to win the market and grow your brand whether or not you like it or not because keeping up with this fast-paced generation digitally is a tough nut to crack, and TikTok comes as an easy tool that, if used correctly, can definitely be worth the effort.
What are TikTok Advertisements?
Before we discuss optimizing your campaign and marketing strategy, let’s clarify the difference between TikTok ads and ad campaigns.
TikTok ads are videos of influencers or messages promoting a certain brand or product that appear in the feeds of their followers or targeted audience.
A single TikTok ad is like a promotion, message, or offer that any account owner posts on its page. A collection of these videos is termed an ad group, while a collection of these ad groups compiles to form an ad campaign.
Categorization of TikTok Advertisements
A TikTok ad campaign is a collection of multiple ads or ad groups that might represent any seasonal campaign, new venture, or service launching.
With solid ad campaigns you can beat all other targets and change the dynamics of digital marketing with creativity and engaging content.
Brands can choose as per their strategy and campaign needs. The following are the most used types of TikTok ads for marketing campaigns:
In-feed advertisements
Indeed, TikTok ads are self-created ads that you can create for your own page or brand account using the ad manager interface. These are the most common types of ads, and small businesses and pages prefer to start with this type of TikTok ad.
Video ads
These are also self-created video ads that can be created like a regular TikTok video but contain a link to the site, app installation, or other landing pages or accounts for which the ad or video is meant.
Partner pages or influencers usually create video ads. They contain video messages promoting the brand and have a link to the brand’s product or site.
Spark advertisements
Spark advertisements are paid ads that appear on your TikTok profile and are found to be very promising in boosting marketing campaigns.
According to TikTok, Spark ads have around 142% more engagement than other ads on TikTok. These ads can use content from your account as well as other matching accounts or influencers’ profiles to promote your service or product.
Image or pictorial ads
Image or pictorial ads are still images or play cards that appear on users’ feeds during their videos. They contain your brand message and contact link or details. The placement of pictorial or image ads varies from country to country, and you may check the availability cart before posting them.
Game demo or playable ads
This is another engaging type of TikTok ad. These come as mini-games, small quizzes, etc., which engage the user while marketing your message and directing them to your page or site.
Shopping ads
These are a new TikTok ad category and are currently available at only selected r locations. In this type of TikTok, the viewers can either see a catalog of services or products of a brand, or you can show the user in live video where they can find a specific product or shop through the video ad.
Ads appearing in news feeds
These sequences of images with captions may appear in users’ news feeds to market the product. You can post around ten image sequences to promote your brand message.
Tips to Boost Your TikTok Campaign
We know about TikTok ads and campaigns, so let’s move on to the main part. We have many top tips that will speed up your TikTok campaign, and you will be amazed by the influx of potential customers to your page or brand.
Participate in the right trends
Participating in ongoing trends may get your content viral, but only some trends are meant for your niche or brand. Choose the trends wisely. Search for the trends that match your targeted audience’s taste and may help promote your message and make it viral through the right category of viewers.
Research and target the right audience for your niche
The leading player in making your campaigns useful is the careful research and selection of the audience, so sit calmly and clear out the margins, who are your targeted audience, what is shared preferences, what kind of content will attract that group, etc., and then design your campaign accordingly.
It’s not just the views or followers you have on your account that make your campaign successful; it’s the right audience and traffic that gets you a more promising return on investment.
Without careful audience targeting, you might get followers and promotions but not potential conversions and ROI.
Use of appropriate hashtags and linking
For your ads to appear more on viewers’ feeds and get trending, you must use the most trending hashtags matching your niche with your ads and video content.
Better yet, you can blend new and old hashtags in your content to reach your targeted audiences, which could help boost conversions.
Collaborate with relevant influencers
Influencers are the people the audience believes in and loves and will follow blindly. So, pick the right influencers for your niche and let them post promotional videos or content for you to attract more traffic.
You can find the relevant influencers by researching on the app itself. Just type in hashtags related to your brand and filter the results.
Influencers can review your products, or you can choose a collection of influencers from various sectors to create brand trust and authenticity among viewers.
Post regularly at the optimum timing
On TikTok, to be in the race, you have to be frequent. So make sure to post your ads regularly, or your collaborators must promote your brand frequently through their accounts. Also, keep your ads or videos in the optimum time range so they don’t end too quickly or are too long to bore the viewers.
Conclusion
Whether you are a brand or a marketing agent, with TikTok, you can create magical campaigns that will do wonders for the business.
The growing hype of viral videos, trends, and content creators makes this platform helpful for brands, influencers and marketers since it tends to reshape the future for branding and marketing.
Just keep an eye on simple tricks and follow the above tips to create powerful TikTok campaigns in the future for yourself or other brands.
