Video isn’t simply the future of advertising; it’s already here. In the present moment, it is one of the most viable options to think about. Creating video content is a great method for promoting any business because it has the potential to be engaging and quite instructive at the same time.
What video content types should I include in my video campaign to grow my business?
It’s surprising how many individuals have trouble answering this question. Many professionals in the field of marketing have yet to fully grasp the diversity of current video offerings. Since they are just starting out, learning the ins and outs of effective video content creation makes it natural for them to have such fundamental questions.
This piece discusses the various video content types that can be used to expand any business’s reach. Here, then, is a discussion of the various video content creation options available.
Why is great video content creation the need of an hour?
Still on the fence? Why do you need to focus on great video content creation? Here are some sizzling stats for you!
- Watching a video is the most effective way to get your message through, with 95% of viewers retaining what they saw.
- In fact, after watching an explanation video, 84% of consumers decide to buy.
- According to data compiled by LearnHub, videos outperform other content types by a factor of 12000%.
In a nutshell, creating video content is well-liked by your target audience, builds trust in your business, and drives more revenue.
Content for creating engaging videos
After proving beyond a shadow of a doubt that every business requires video content creation, we can move on to exploring what exactly this strategy entails. In particular, what should you focus on while developing content to ensure your video creation efforts succeed every time?
These top-performing categories of video content types are a solid starting point and will deliver consistent results when used in concert with a well-thought-out plan.
1. Demo videos
Achieving brand recognition is crucial and must be at the top. Your target market does not know who you are, so pushing them to make a purchase right away is not going to go well. Demo videos are the way to go in this case.
Brand videos are bite-sized videos that let you connect with your audience quickly by showcasing your brand’s character. Your values, journey, and future vision are all communicated through voice, pictures, and a narrative.
The prime focus of demo videos should be to emotionally connect with viewers so that they remember the brand even long after they’ve seen the video.
2. Explainer/Educational videos
The use of educational videos is another excellent strategy for achieving your goals using video content creation. There is a good chance that these videos will continue to be useful for a long time.
Educational videos are a great way to win over your audience. By providing them with an immediate answer, you demonstrate your willingness to assist them since they are valuable to you. You can make video content regarding your product’s use, or something unrelated to it, which can be solved by watching your videos.
You can create how-to videos, detailed guides, or just a few pointers. It is also a great way to show off your expertise in your field. However, by the time they’ve finished watching your video, your audience should be prepared to put the knowledge they gained to use.
3. Product videos
Video demonstrations of your products are a great way to reach out to warm leads you already have. Those who are interested but haven’t decided yet are in this category.
In this case, product videos are a great way to introduce your product, highlight its benefits, and keep your audience interested by showing them how it works in action. Customers in the “awareness” and “consideration” phases of the buyer’s journey who need a detailed explanation of your offerings may find these videos especially helpful.
4. Promotional videos
Creating a promotional video is similar to sending out a video invitation. Promotional videos are a great way to get the word out about your next event and introduce your business to a wider audience. This works equally well for inviting people to a conference, webinar, or office open house.
In these videos, you can promote your event by providing a concise but informative synopsis in a video and ending with a call to action, such as a link to register or a reminder to mark your calendar. The purpose of your content is to get them to do something, either sign up for your mailing list or attend your event.
This is a true and tried method to level up your promo efforts and get peeps excited for your event.
5. Video voicemails
Video voicemails are a cost-effective yet highly rewarding tactic that gives your business a boost. Connecting with your audience in a deeper and more personal way couldn’t be easier than with the help of a video voicemail—an individual message sent to a client, customer, or potential client.
Short and friendly, this message typically provides an answer to a question or some useful background information. It’s a lighthearted method of connecting with new potential clients or establishing a more personable rapport with existing ones.
6. Social videos
Videos posted on Facebook, Instagram, Twitter, or any other social network (or collection of networks) can be used in either two ways: to increase traffic to your website or to spread the word about your business.
Video content creation on social media can be set off by anything that can provoke a strong emotional response, whether it’s funny, controversial, thought-provoking, or anything else.
Keep in mind that many of your users will be seeing your content on their mobile devices and will not have time to watch lengthy videos. The social video game is all about quick and easy interactions.
7. Live streams
You don’t have to put a lot of thought into every piece of video content to be polished to perfection. Simply, streaming an event in real time can be the most effective medium. It could be an in-depth interview with a key member, or it could be news coverage of a major company or product announcement.
The viewer of a live stream can feel as though they are present at the event itself. However, although this does take away the hassle of needing to package and edit video content, it also surrenders your control over what is broadcast. So, streaming in real-time requires full attention.
Once a live stream is over, however, the recorded footage can be saved and used to make enhanced and shareable versions of the original clips.
8. Testimonial videos
The use of video testimonials is a great way to earn brand recognition. Genuine feedback, whether it be on a review site like Quora or a social media site like Facebook, can influence consumers to switch their minds about a product and make a purchase. It’s for this reason that video testimonials from satisfied customers are so priceless.
Leads may see the tangible results your product has on actual individuals through these videos. Hot leads are more inclined to buy from you if they encounter testimonials from satisfied customers who have used your product or service.
Comparatively, watching a video with testimonials from actual users and the product in action is much more interesting than reading a text on the same thing. This is a surefire way to win over new audience trust. Right?
9. Podcast videos
Podcast video is also one of the amazing ways to spread the word about your business. These are in-depth discussions covering specific topics, with the video consisting of a few static shots of the host and the guests.
Just a room, a mic, and a camera are all that is needed for the Podcast. The key to its success is providing the audience with valuable information and insight. When associated with a company, this boosts credibility and favourability toward that company’s products and services.
Video podcasts are versatile in that they can be shared in their entirety or utilized as a jumping-off point for more bite-sized, shareable material.
In a nutshell
To sum it up, now you have the full array of video content types at your disposal for your video content creation. You don’t have to be a video production expert to know that more video content means more opportunities for your business to grow. However, creating engaging, quality content isn’t an easy task – it obviously takes time and effort.
But, if you would rather not tackle this on your own, then hiring professionals is your best bet. They will direct you toward the most efficient means of accomplishing your video goals. What matters is that you find a better way to convey your message.
We at editvideo.io take care of all the content for your video, so you don’t have to. Depending on your schedule, you can pick the time and date that works best for you. It would be our pleasure to talk about why we’d make a good match.
