Instagram is, by far, the best platform to express yourself. You can post photos or short videos, and you can use filters to enhance them or add text. It’s also a great way to connect with other users who might be influencers in your industry or people who have similar interests. But what if you want more than just likes and comments? With the right strategy, you can increase visibility on Instagram—and get more followers as well!
Table of Contents
What are the benefits of high visibility?
Benefits of high visibility on Instagram:
- Higher engagement
- Higher reach
- Higher impressions, click-through rate, and sales
- Higher customer lifetime value, social proof, and brand perception
- Authority and trust
Ways to increase Instagram visibility
#1. Needs of your audience
To stand out on Instagram, you must take the time to understand your audience.
Understand what they want to see: Ask yourself this question: “What is my target audience looking for?” Then, create content that addresses their needs. This can include a wide variety of things like
- Tips and tricks,
- How-tos,
- Behind-the-scenes photos or videos of what you’re working on etc.
Know what they are interested in: You need to know who they are and what they like before creating any type of content or developing an image as an influencer or brand personality.
For example, if someone loves watching cooking shows then make sure you post food photos regularly so that when people look at your profile page they think; Hey I can relate with this person because we have something in common.
#2. Distribute your content
This one may come as common sense to you. But wait, we mean a lot more than just sharing your content.
Once you’ve created a piece of content, ensure that you make the best of it by posting it across all your social channels. If not the same day, you can repurpose the content at a later date.
On this note, you can make use of our social media booster to make things easier for yourself.
We’ll be sending you engaging and arresting parts of your edited video clips in suitable formats so you can directly post them on Instagram, YouTube, and Facebook.
There’s a high chance your audience may have the volumes turned off. Therefore, we embed engaging and precise subtitles in these short snippets and video clips.
It saves you time and effort. Plus, it keeps your content rolling!
#3. Use relevant hashtags
To increase your Instagram visibility, use relevant hashtags. You want to ensure that the hashtags you’re using are related to your content and audience, so don’t just throw random tags into every post.
Remember: The more specific a hashtag is (e.g., #surfing instead of just #sport), the better chance it has of being seen by others who may not have even heard of surfing before!
When choosing a popular hashtag, make sure it’s something people would be interested in seeing based on what they’ve been browsing recently on Instagram’s Explore page or clicking through from other people’s posts—you want them to take action after seeing yours!
#4. Feature influencers
Influencers are often considered to be the “celebrities” of Instagram and other social media platforms. They have a large following and are extremely active on their accounts.
When you feature an influencer on your account, it can help you reach new audiences and introduce them to your brand as well as attract them to your product/service.
#5. Publish video content
Video content is more engaging than text. Videos are more likely to be shared, which means you’ll reach a wider audience and get your brand in front of people who might not have seen it otherwise.
Also, video content takes up much more space on Instagram’s feed than photos do (Instagram’s algorithm prioritizes photos at the top of feeds) so if you publish a video with good production value or an interesting subject matter, it will be seen by far more people than if you had posted the same photo with no text.
#6. Post photos and videos at the right time
Instagram is a photo-sharing social media platform that allows businesses to reach out to their target audience. However, if you want your business to thrive on Instagram, the first thing you should do is make sure that the content you post is relevant and interesting. You also need to post at the right time so that it reaches as many people as possible. To do this, here are some of our tips:
#7. Followers' preferences
Post by your followers’ preferences. If they’re active during a particular period every day, then try posting during those times—especially if you want them to reply immediately or interact with your company online.
It’s also important for companies who have multiple locations or employees who operate in different time zones because this will help them work together more effectively without having any communication problems between each other due to geographic distance from one another (e.g., someone working at an office located in Paris while someone else works at headquarters located somewhere else).
For example: If both employees work during office hours Monday through Friday and on weekends off; each employee would likely be available between 8 am-5 pm (or 3 pm). So if one person needs help finishing up something before lunch break ends today then send them instructions via email/IM/phone call etc…etc…
#8. Interact with your followers regularly.
You should always respond to comments, and you can use the comment section as a way to engage people.
- Ask questions and get their opinions on certain things.
- Don’t just leave it at that though; make sure you listen to what they have to say and respond accordingly.
- You can also ask for feedback from fans by posting polls or surveys about topics that interest them so you can learn more about their needs as well!
#9. Post-high-quality content
It’s true, you can’t be on Instagram if your content isn’t high quality.
But what does that mean? It means you need to make sure you’re posting quality posts—not just any old posts. High-quality content is what people are looking for when they search for your name on Instagram. It’s the kind of thing that will keep them coming back for more and encourage them to share your posts with their friends.
This means you should post high-quality content at least once a day, maybe even more often than that if you can manage it! And don’t think of it as a chore—think of it as a way to connect with your followers and show off your best work.
#10. Post reels
If you’re not sure where to start, try posting reels—videos that show off all of your best work over the past week or so (or the last year). You can also post behind-the-scenes videos that give viewers a look into how the making of an article was done or how an event came together.
Takeaway
It’s important to have a clear takeaway.
A clear takeaway is essential for any piece of content, but it’s especially important for social media content because people are often scrolling through their feeds quickly and want the information you’re providing in your post to be easily digestible.
To create a clear takeaway, follow these steps:
- Make sure that your headline or caption summarizes the entire piece of content in one sentence. It should clearly explain what you’ve shared and why it matters to your audience without being too wordy or complicated—keep it simple!
- Keep all of your text brief and concise; if possible, use bullet points instead of paragraphs so that each section stands out on its own and doesn’t blend into the background noise on social media feeds (we know how busy things can get there!).
- Use images or videos as much as possible so that users can see what you’re talking about before scrolling down further into the story behind it all—visuals help capture attention better than words do!
FAQs
Conclusion
Don’t make the mistake of thinking the only way to increase visibility on Instagram is by posting more content. It’s a lot more complex than that! You need to understand your audience, create engaging content and make sure that you’re using relevant hashtags. If you follow these tips and use them consistently, then you should start seeing results soon enough.
