More and more CMOs around the world are opting for subscription video editing.
And for a very good reason.
Table of Contents
What is subscription video editing?
Let’s get the basics clear first.
Subscription video editing is a service wherein you pay a video editing company a fixed amount every month — and they edit a fixed number of videos for you.
Some subscription video editing services may offer a dedicated video editor for you. And some may have different video editors work on your project.
At editvideo.io, we assign two dedicated editors on your projects. Whether you subscribe our services for a month or a year — we will have only those two video editors work on all your projects.
This helps ensure:
- An understanding between you & our expert editors
- Consistency in branding
- Easy communication
- Stress-free environment for you and for us
In comparison to per-project video editing projects, subscription video editing is cheaper.
We’ll show you the difference in numbers below.
How Subscription Video Editing Benefits Marketing Teams?
Subscription video editing saves time, money, and effort for marketing teams.
How so and how much, let us break it down for you….
Reduces Decision Fatigue
Marketing teams often lose precious time debating how many videos to produce each month. With a subscription plan, that decision is already made—you’ve set a fixed number, keeping your team focused.
↳ Need more videos? Simply stretch the budget.
↳ Have a slower month? Use the time to plan ahead.
This approach keeps your team in a cycle of execution rather than endless planning. And in the fast-paced world of marketing, removing one decision from your plate is a win.
1 – No Time Wastage in Managing Video Editors
Hiring and managing video editors can be tricky—especially for small teams or solopreneurs. Explaining creative ideas and getting them right can drain hours.
With professional services like editvideo.io, this stress is off your plate.
Here’s how it works:
- Your account manager takes a quick call (or even a text) to understand your vision.
- They handle the technical details and instructions with the editors.
You spend just 30-60 minutes recording content and maybe 5-15 minutes communicating your needs. That’s it.
No constant back-and-forth. No brain-picking. Just a polished, on-brand video delivered to you in 24-48 hours.
2 – Saves Video Editing Costs by 50%
Did you know most video editing companies charge $100–$150 for a 60-second video?
If you’re editing 10 videos a month, that’s a hefty $1000–$1500.
But with subscription video editing, you can get 10 videos edited for just $495. And the best part? Your video can be up to 10 minutes long.
That’s not just affordable—it’s a steal.
Of course, not every subscription service offers such incredible rates. For example, the $495 deal comes from editvideo.io, where you can explore affordable monthly video editing plans.
If you want to compare all your top options, check out this list of the Top 15 Video Editing Services to Outsource.
And that is how you save money with most of subscription video editing plans.
3 – Consistency Across Campaigns
Maintaining consistency is one of the biggest challenges marketing teams face. From visuals to tone, every campaign element needs to align with your brand’s identity—and this is where subscription video editing shines.
It brings you dedicated video editors who work exclusively on your projects. This ensures:
- Unified Branding: Your colors, fonts, and styles remain consistent across all videos.
- Clear Message Delivery: Every video aligns with your campaign’s tone and objectives.
- Familiarity with Your Brand: Editors develop a deep understanding of your preferences, eliminating repetitive explanations.
Consistency builds trust and recognition, making your campaigns more impactful. Subscription video editing is the perfect partner to keep your branding in line.
🚨 Good to know Most companies do not go by the label “subscription” video editing. They’ll say monthly video editing services. Or use words like contract/on-going video editing services. |
Key Features of Subscription Video Editing Services for Marketing Teams
For those who are new to professional video editing services, here are five key features you can expect from subscription video editing:
1. Dedicated Video Editors
Most subscription services assign dedicated editors to your account, ensuring a consistent understanding of your brand’s guidelines and preferences. This results in consistent branding across all videos and minimizes the time spent on briefing new editors.
2. Fixed Monthly Costs
Say goodbye to fluctuating expenses. Subscription plans come with predictable monthly pricing, making it easier to budget your marketing spend. Whether you need 5 or 15 videos a month, you’ll know exactly what you’re paying for.
3. Fast Turnaround Times
Speed is crucial in marketing, and subscription services deliver. With streamlined workflows and expert editors, you can expect high-quality videos in as little as 24–48 hours.
4. Comprehensive Support
Many services include account managers who handle communication between you and the editors. This reduces your workload and ensures clarity in translating your creative ideas into the final product.
5. Unlimited Revisions
Subscription services often include unlimited revisions, giving your team the freedom to perfect every detail without worrying about extra costs.
Choose the Right Subscription Video Editing Service for Your Marketing Team in 4 Easy Steps
Here’s how you can pick the best service for your marketing team’s needs:
Step 1: Define Your Video Production Needs
Before you start looking at services, take some time to assess your team’s video needs. Ask yourself:
- How many videos do you need per month?
- What is the average length of each video?
- Do you need a specific style, tone, or branding?
Knowing your requirements will help you filter out services that don’t align with your goals.
Step 2: Look for Dedicated Account Managers
Managing video production can get overwhelming. To ease this, choose a service that offers dedicated account managers. These professionals will act as a liaison between you and the video editors, ensuring clear communication and that your vision is accurately brought to life.
Step 3: Evaluate Service Quality.
- Flexibility?
Marketing needs can fluctuate throughout the year. Whether it’s a seasonal campaign or a product launch, you’ll need flexibility. Look for a service that offers scalable plans that allow you to increase or decrease the number of videos you need with minimal hassle.
- Turnaround Times?
Speed is crucial in the fast-paced world of marketing. Choose a service that promises fast turnaround times, ideally 24–48 hours for most video edits. This ensures your content stays relevant and timely, especially for social media-driven campaigns. - Pricing as compared to competitors?
Pricing can vary greatly between services. Make sure you compare different subscription plans and understand what each includes. Does the service offer unlimited revisions? Are there hidden fees for extra videos or features? Go for a service that provides clear, transparent pricing and delivers good value for the investment. - Previous work?
Request sample videos or check their portfolio to ensure their editing style aligns with your brand and marketing goals. Take the time to check reviews and testimonials from other marketing teams who have used the service. This will give you insights into the customer experience, video quality, and whether the service delivers on its promises. - Revisions and Support?
Editing is often an iterative process. Look for services that offer unlimited revisions or at least a generous number to ensure your videos are perfect. Also, check the availability of support—having a responsive customer service team can save you a lot of time in case of urgent changes.
Step 4: Test with a Trial Period
If possible, take advantage of a free trial or a pilot project. This allows you to test the service without committing long-term. You can assess the quality of work, turnaround times, and ease of communication, ensuring it’s the right fit for your team.
High quality video editing services for social media offer up to 14 days of free trial.
Final Words
Subscription video editing is you ticket to effective video marketing.
It offers a strategic advantage that turns unpredictable expenses into a fixed, manageable investment, saving you time, money, and effort. It’s the game-changer your marketing team needs to keep your brand strong and your content flowing smoothly.
So, are you ready to unlock the full potential of your marketing with high-quality video production?
Take the leap today with subscription video editing services—whether for a trial or a long-term commitment—and see firsthand how it can revolutionize your team’s workflow and elevate your campaigns.
Get started now with editvideo.io or explore other top providers that fit your team’s needs. Your next marketing breakthrough is just a subscription away!
