The market value of social media reached $49.09 billion in 2022. These values won’t remain stagnant with the prediction of a CAGR of 26.2% from 2023 to 2026.
It is to be sure that social media platforms will need to evolve to meet up with this growth rate.
Furthermore, the revelations done by Google I/O in 2023 have brought social media into further limelight, solidifying its presence in the social web sphere.
So, what to expect in 2024?
The answer is simple: authentic and personalized content.
It doesn’t matter what size your company is or what clients you are dealing with, video marketing should be a part of your marketing strategy.
As technology changes, the way marketers operate also does. To stay ahead of the marketing curve, it is important to stay updated with the latest trends.
We have curated a list of 10 video marketing trends to watch in 2024.
Table of Contents
1. Professional Videos Will Rule
So far, we’ve seen all kinds of videos floating around; self-captured, self-edited, professionally edited, professionally captured, and even a mix of both.
In 2024 — however — we expect professional videos to dominate the landscape. Generally, we know professional video editors are essential in video marketing. They offer advanced editing features like filters, effects, background sound, and trimming.
But it is only now that the creator economy agrees too. More than 90% of big and small companies are using video content for marketing their product.
With so many brands using platforms like YouTube, TikTok, Facebook, and Instagram to showcase their products, the competition becomes high.
Partnering up with a professional editor like editvideo.io can not only make your videos visually appealing but also craft experiences that resonate deeply with your audiences.
Best Professional Video Editors:
- Editvideo.io: Offers free trial and unlimited revisions. Dedicated video editor.
- Video Husky
- Vidchops
- Dava marketing
2. Smartphone Production
Despite the prevalence and growing popularity of professional video editing, professional videography has taken a backseat.
We are now seeing — and expect to see — more videos shot from a mobile camera. In fact, surveys report about 40% of marketers are already depending on their smartphones to create business video content.
Needless to say, this one is a great trend for big and small businesses alike. You don’t need a shotgun microphone to create content (it is good to have them but not necessary!). This saves big chunks of budget — you can use those funds to hire actors or invest in SEO.
This approach also makes it easier to produce content wherever and whenever you want.
Bigger companies might be the trendsetters but small businesses will benefit from this!
Examples of Best Smartphones for Video Creation
- iPhone 15 Pro: Advanced camera system featuring a 48MP main sensor and cinematic mode for high-quality video editing.
- Samsung Galaxy S22 Ultra: Remarkable camera setup with 108MP main sensor and 8K video recording capability.
- Google Pixel 6 Pro: Features a Hasselblad partnership for color tuning with a high-resolution camera.
3. Short-form Videos
Short-form videos have changed the way content is consumed today, with platforms like TikTok taking charge.
These bite-sized videos are winning the day on social media.
Wanna know the stats?
Short-form videos grab the attention of about 66% of consumers. These highly shareable videos are 2.5 times more engaging than longer videos.
Good enough reason to make more of these?
The duration of these videos, typically ranging from a few seconds to a minute caters to the shrinking attention spans of today’s audiences.
We know how short-form videos play a pivotal role in video marketing when Emirates decides to do it.
Well, these guys have authority in marketing strategies and we are going to take their words on it.
Brands are now recognizing the power of concise storytelling, crafting engaging narratives within the constraint of bite-sized videos.
Examples of short-form video platforms
- TikTok videos: 1 million monthly active users on TikTok.
- YouTube shorts: YouTube has 2.5 million monthly active users.
- Instagram reels: 2 million monthly active users.
- Facebook reels: 2.9 million monthly active users.
4. Simplified Production
The shift towards short-form videos has automatically carved a path for simplified production.
If you are a small business owner or a content creator scared to start the journey, this trend is something you can make the most out of.
Marketers are realizing that high-value production doesn’t always bring success.
2024 is the year when we will be seeing smaller players competing with established brands.
Examples of Simplified Production
- Smartphone filming: Filming with high-quality smartphones replaces the need for expensive professional cameras.
- Natural lighting: Utilizing the sunlight and natural lighting instead of ring lights and studio light setup.
- Video editing websites: Video editing websites help to raise the quality of content without using professional tools to film.
5. Live Streaming
Live streaming has evolved from being an occasional event to becoming a cornerstone of video marketing.
With the ongoing usage of mobile phones, live streaming has gained popularity. And that popularity will surge in 2024.
It has been observed that live streaming constitutes 23% of the total global viewing time and around 17% of the internet traffic. According to recent statistics, an average viewer spends approximately 25.4 minutes on live video per viewing session, as we move towards the year 2024.
Ludwig, a famous live streamer, began his streaming career in 2019 and has since then amassed a whopping 5.95 million subscribers on YouTube. That’s quite an impressive feat in just a few years!
His success is an example of how live streaming provides an authentic and unfiltered connection with the audience.
This trend emphasizes the importance of real-time experience and building connections with the audiences. Missing out on this trend will be a great loss in the marketing sphere.
Examples of Live-Streaming Platforms
- YouTube Live: Gamers play and commentate on this. Live-streaming of sports also takes place.
- Instagram Live: Celebrities and other artists use this platform usually to build a stronger community with their fans.
- Twitch streaming: It is commonly used for live gaming.
- Facebook Live: Many sports channels offer live streaming.
6. Shoppable videos
This trend reflects the shift towards more interactive forms of marketing in the digital age.
Shoppable videos seamlessly blend entertainment with functionality.
This convergence of content and commerce creates a frictionless shopping experience, reducing the steps between product discovery and buying.
As viewers watch the videos, they can click on the item of interest, view further details, and make a purchase.
JCPenney takes the theme a step further by collaborating with a revolving cast of influencers for its JCPLive sessions. Each influencer is an expert on the topic at hand.
McKinsey and Company reports that live-streamed events are experiencing conversion rates of approximately 30%, and predicts a surge in their popularity in the coming years.
Examples of Live Shopping Platforms
- YouTube’s new shopping feature.
- TikTok’s shop feature enables direct purchase from the feed.
7. 360-degree videos
The immersive nature of 360-degree videos is reshaping the story-telling landscape.
Brands are making 360-degree videos to take audiences to different environments, whether it’s a virtual tour of a destination, a detailed product showcase, or a behind-the-scenes look at an event.
This trend increases user engagement by allowing them to control their perspective within a video, fostering a sense of personalization.
Examples of 360-Degree Videos
- A behind-the-scenes video of packaging the product.
- An insight into what goes behind the production process.
- A video introducing the team members or a setup of gaming.
8. User-Generated Content
User-generated content is the video produced by the consumer after using the product.
This approach is an essential marketing strategy. Whether you are an established brand or a small business, you need real people with real experience to talk about your product.
For instance, Coco Curls, a brand specializing in products for wavy and curly hair featured people using their product.
Honestly, this one is a smart trend. This way brands create a community around that product fostering long-term relationships.
By now you must have realized that the year 2024 will be about authenticity.
Examples of User-Generated Content
- Customer reviews
- Unboxing videos
- How-to guides
- Demonstration of products
9. AI personalization
We know that you are already tired of hearing the word AI. It is found in all recent articles, videos, and news, and for all the good reasons.
Artificial intelligence streamlines the video-making process. It can help you write scripts on ChatGPT or help generate ideas for new videos.
We too have shared a guide on how to make videos using ChatGPT. 😅
The list doesn’t end here.
AI plays a pivotal role in tailoring videos based on viewer’s preference. The tonnes of AI effects also work on the visual aspects of your videos.
The result?
Success.
Examples of AI for video making:
- AI-driven script writing.
- Content personalization according to audience preference.
- AI effects and filters.
- AI templates for videos.
- Automated video editing.
10. Consistency
Today’s world is fast-paced when it comes to marketing and technology.
With so many brands producing vast amounts of content on social media daily, staying consistent is essential to avoid falling behind. Consistency has always been the key to prosperity and will always be.
Have you ever felt like creating and posting videos on social media is just too much work?
Jessica J., a marriage and family therapist, knows exactly how you feel.
She struggled with posting videos until she discovered editvideo.io.
Watching others post multiple videos a day made her feel like she couldn’t keep up with the competition. But with Editvideo.io, producing content became a breeze and her reach skyrocketed.
Jessica J. says, “My numbers have more than tripled since I started working with editvideo.io!”
Don’t let the fear of complicated editing stop you from creating amazing content. Give Editvideo.io a try and see the results for yourself!
Editvideo.io since its beginning has led people to success. With expertise in YouTube and TikTok marketing, it has expanded its expertise in other social media platforms
Our team at editvideo.io is determined to edit your videos to perfection within the turnaround time of 48 hours while our social media boosters make your content discoverable.
All you have to do is shoot us a DM and we can get you on the same pace as Jessica in no time!
