93% of marketers reported that a video on their social media landed them a new customer. 83% reported a significant increase in lead generation, and 87% reported a massive increase in website traffic.
Naturally, it makes one question: Why is video marketing so powerful?
Well, that’s because a video:
- Talks to your audience
- Fetches attention
- Humanizes your business
It launches your business in action. It makes your promises more believable. It makes people linger longer over your content, and it wins Google’s heart!
So, if you’re ready to up the business game, scroll down. Below we’ve listed some very unique and creative video ideas for small businesses.
For each listed video content idea, we’ve explained:
- How can you execute it?
- How does it benefit your business?
- Successful video examples.
We’ll make this work for you. Let’s go!
Table of Contents
Types of Videos for Business
Hold up. We’ve never asked you to follow our advice without verifying it on your end.
So, before we dive into the list of creative video ideas that we’ve got for you, let’s look into the type of videos your business can create.
Usually, businesses opt for the following video types:
- Explainer Video
- Demo Video
- Testimonial Video
- Onboarding Video
- Promotional Video
- Internal Training Videos
- Podcast Videos
- Livestream Videos
You can explore the details of each of these business videos here in this post.
From this list, we have short-listed the types of videos that work best for small businesses. Our decisions are based on:
- Budget Required
- Time & Effort invested
- Impact
As a small business, you have limited resources at hand, we understand. And so, we’ve studied an array of successful videos for small businesses. Based on that, we came up with five unique and effective video content ideas. You can implement these without spending bulks of money and time and still enjoy an incredible ROI.
As you proceed to choose an idea, we ask you to assess it against the three factors listed above.
5 Creative Video Ideas for Small Businesses
Dive into the list with absolute confidence. You do not need any prior experience as a video creator or video editor for these. Wherever you may need a professional’s help, we’ll let you know!
#1. Record A Day at Your Workplace
Purpose: Entertain & Engage Your Audience
Recording a day at your workplace can help you capture the hard work your team engages in every day. Sharing this with your audience can build trust and loyalty. It helps your audience see you beyond static web pages and visuals. It helps them relate to you and understand you. Thus, humanizing your brand.
It also boosts the morale of your team! It makes them feel acknowledged and appreciated. They feel included, and this, in turn, encourages them to perform better.
How to Make Company Culture Video?
Your primary intent with a company culture video is to engage and entertain your audience. So, you’ll most likely be sharing this video on any of the following social platforms:
- TikTok
- YouTube
Depending on the platform you’ve chosen, determine:
- Duration of video
- Script of the video
- Settings
For example, if you’re creating a video for LinkedIn, it should be no longer than 30-90 seconds with a rather direct script and subtle video colors. But if you’re creating a video for YouTube, it should be at least 7-15 minutes long.
You can record the video with your phone’s camera. Just ensure that the results are clear and aesthetic. But if you can arrange a professional camera, that’s even better!
Do not jump right into the action. Instead, plan your video frame by frame. Write down a compelling and funny script and discuss it with your team. Then, practice and record!
It’s a good idea to incorporate storytelling and a supporting background track. You can edit it later to add effects and make it look more professional. But if you’re unsure whether you can do it or not, don’t fret much.
Up until now, the video practically cost you $0. So, consider investing in a professional video editor instead of wasting time worrying!
Some good examples of casual and professional company culture videos are:
- This is Zendesk
- November Update – Great Influence
- Work from Home VS Office at Go Proposal
- Coffee Love at Basecamp
You can opt for anything that your company is passionate about. Or you can opt for ongoing trends.
#2. Share Customer Feedback & Your Response
Purpose: Build Brand Authority
Did you know? 78% of people trust reviews as much as a family member.
Well, this speaks volumes about why you should be creating customer feedback videos. It can help attract newer customers, reassure existing clientele, and build your brand’s authority in your respective industry.
The most common platforms to publish these kinds of videos are:
- Landing Pages
- YouTube
While these are important places to publish your audiences’ reviews, we ask you to go the extra mile and publish customer feedback on LinkedIn, TikTok, and Instagram.
Also, note that we’re using the term customer feedback videos. We did not, for once, use the word testimonials.
Why? Well, that’s the unique edge we encourage you to embrace.
Share the good and the bad side of the feedback you receive. Showcase how you tackle both.
Since you’ve got a small business, this approach will help you grow phenomenally. It will make you appear more human and real.
How to Make a Customer Feedback Video?
Recording this one is a bit tricky. You’ve to decide whether you’ll be acquiring your customer’s feedback virtually or IRL. You’ll also have to determine whether they can speak for you or will they submit a written text.
Once you have your answers, write a video script and record. We recommend using professional-grade equipment for recording those videos, especially if your customer will be speaking for you.
A professional customer feedback video will be 10x more impactful than one recorded with a phone. Ensure that it’s stable, features a good background track, and is nicely edited.
Also, it’s a good idea to get as creative with your script as you can. Check out this video created by ContentDrips. They’ve smoothly featured customers’ feedback and marketed the solution they came up with. Note that the video has been professionally shot and edited. It appears casual but it’s not!
#3. Create Real Recruitment Videos
Purpose: Attract better talent
Well, how long does it take before your find the perfect candidate? We bet the process lasts at least a few days and involves lots of errands, headaches, and whatnot.
The good news is that you can use this struggle of yours to win the game for yourself. Record the entire process, i.e., from putting up the job post to interviewing and finalizing candidates.
Edit it a bit with some attention-grabbing background music and cinematic transitions. And publish the video!
If you’re wondering how exactly this will help you, it will:
- Attract better talent
- Increase your employer’s brand
- Add to your brand transparency
The best platforms to publish these videos are Facebook, LinkedIn, and your website.
How to Make Recruitment Videos?
Ideally, recruitment videos should be no longer than 3-5 minutes. You can begin creating a good recruitment video by brainstorming ideas. Watch the following videos for some inspiration:
These are high-budget videos of well-established brands. So, we do not encourage you to push yourself to achieve the same. Instead, notice the pattern they follow and the elements they include.
All of them begin with an out-of-the-box approach. Instead of directly addressing the need for a recruit, these companies chose to tell stories or engage the audience in a scenario they’ll find relatable. Work constitutes half of our lives, so you can pick any scenario and tell it in a funny or cute way to inspire emotion.
For example, you can go with:
- The struggle of waking up at 8 am and your company’s two cents on it.
- The need for appreciation upon submission and how your company ensures it.
To put all of this into practice, follow these steps:
- Write a script
- Arrange necessary equipment
- Hire video making professionals if you’ve got the budget or practice the script yourself
- Record in sections
- Edit!
Unlike other video content ideas listed above, video editing plays a huge role in recruitment videos. You’ll need to ensure you have:
- Subtitles
- Good background music
- Smooth & clear transitions
- A professional perspective
You may be able to do it by yourself. But a professional perspective in editing your recruitment video can turn out to be game-changing. You’ll attract the quality you showcase.
Also, ensure that you deliver necessary company information, insight to the company culture, and expectations for the new role.
#4. Target Pain Point with Interactive Video Ads
Purpose: Boost Sales
Here comes the video content idea that’ll bring you direct business.
Interactive videos refer to videos wherein the viewer can interact with your content. They can scroll, drag, click, and click. These are far more engaging than a static video, and hence, these are mostly used for advertisement purposes.
You can get your audience to even create complete carts as you entertain them with quality video content. Or you can have them experience what your product or services feel like and convert them!
Check out the success of Honda’s interactive video ad to get an idea.
How to Make an Interactive Video Ad?
Creating an interactive video ad is a rather technical process. You will need a marketer, a video maker, and a video editor to get through this.
To sum the process up, it comprises six essential steps:
- Conceptualizing:Determine your target audience and KPIs
- Scripting:Write the script step by step and establish a smooth content flow. Determine what actions your viewers can take.
- Content Creation:Film or create a video. Incorporate interactive flow. Edit it to perfection!
- Distribution:Market your content!
#5. Short Step-by-Step Educational Videos
Purpose: Quick Visibility
Most small businesses begin their video marketing journey with how-to educational content. And that’s a safe marketing move.
That’s because educational content is evergreen content. It will keep benefitting you as long as it’s live on the internet.
People will continue questioning and searching. And video content will keep providing them with the answers they need.
Thus, these will continue to establish you as an authority, help you acquire better visibility, and indirectly contribute to your clientele.
Plus, these are more likely to go viral because you’re sharing actionable content. They’ll help you gain quick visibility.
Check out SEMrush’s YouTube channel to get a better understanding. Observe how sharing educational videos have helped them establish themselves as a pioneer in the industry and acquired them massive visibility.
The key to their success? They are genuinely helping!
Some ideas to create unique and helpful educational videos include:
- Share how to do X better based on your experience
- Share how to do X better based on industry experts’ opinions (data collected by your company)
- Share how X works in a simpler way
Here X can be your product, service, or expertise.
How to Make Step by Step Educational Videos?
First, figure out what type of step-by-step educational video you wish to create. Generally, there are five types. These include:
- Tutorial Videos
- Training Videos
- Explainer Videos
Once decided, follow these steps:
- Determine your target audience
- Write a script
- Record your screen to explain or capture the video
- Add narration if necessary
- Edit the video
- Add subtitles
- Add an outro and intro.
Note that a good instructional video is no longer than 20 minutes and the best platform to share these include your company’s YouTube channel and your blog.
Listen. Your Passion will Speak. Invest.
Well, creative video ideas for small businesses listed above are incredibly effective. But you should know that’s not all!
There are no boundaries to creativity. So, educate yourself on the types of videos relevant to your business and industry. And invest in creating the best video content.
For a start, begin with any of the ideas above. They’re universal and impactful. But allow your passion to enroot in the process. Pour in your vision and energy for your business and watch wonders happen!
