TikTok is the most engaging social media platform with an engagement rate of 5.96% with more than 1B monthly active users.
Ever wondered how they have managed to gain such popularity? It’s simple. TikTok provides a creative platform to people where they can effortlessly share their talent with the world. Be it to act, lip sync to audio, dance, or just have fun with all the trends.
With the fun effects, smooth transitioning, and subtle but attractive filters —- all video creators unanimously agree: TikTok is the best social platform for videos!
In this post, we’ll explore one of most appealing components of this platform, i.e., filters.
We’ll be sharing the best filters on TikTok with you. But before we dive into that, let’s understand the the difference between two most commonly confused TikTok terms; filters and effects.
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TikTok Filters VS Effects: What’s the Difference?
Let’s quickly learn about difference between filters and effects in TikTok
What are Filters?
Filters are the tools that change the overall appearance of the video by altering it. They work just like the filters on Instagram or Snapchat. You can adjust:
- Saturation
- Contrast
- Lighting
- Exposure of the video
TikTok divides these filters into four categories: Portrait, Landscape, Food, and Vibe.
What are the Effects?
Effects are tools that add elements to the video. It can be added to the whole video or certain segments of it.
For example, you can make the video run in slow-mo or you can have a time freeze effect using effects.
13 Best TikTok Filters To Make Your Videos Stand Out
In the year 2023, TikTok has created masterpieces as filters using the AI technology.
Further below, we will share all of the TikTok filter names that made to the top lists globally. These filters will definitely help you enhance the vibe of your videos.
1. Bold Glamour Filter
You must’ve already heard about this filter, haven’t you? It’s a buzzword these days and literally all over social media! In fact, it is being discussed and tried by aestheticians.
Bold Glamour Filter has gained popularity due to its feature augmenting capabilities. Lifted brows, sculpted cheeks, plumper lips, and refined nose —- you can literally have a Kim Kardashian look with this one!
Some makeup artists on TikTok have even tried to recreate their bold glamor filter faces.
2. Tonal
There are many black and white filters present on TikTok but Tonal is the most popular. It is present in the Vibe category which is mostly about making your videos a cinematic masterpiece.
The reason its gained popularity is because it makes your videos look as if they’re straight from the 60s! It’s got that typical vintage look that most of created with Retrica and other apps — back in 2013 or so.
From lip sync to old classic songs to recreating one of Marilyn Monroe’s iconic looks, the tonal filter has great potential to get you views and likes.
3. Forest
This filter saturates warm colors in the background. As the name suggests, it creates a forest-like setting in the video.
You can find this filter in the landscape category. But if you face difficulty in finding it, you can go to <manage> and tick the box next to it.
4. California
California is another landscape filter that is best used in the outdoors. If you are recording traveling videos, we highly recommend opting for this beauty.
It can make the colors a bit more punchy and bring life to dull buildings. It reminds us of the vibe from Gilmore Girls. Pretty cool, right? 🙂
5. Cozy
If you are into warm aesthetics this filter is the perfect choice. The cozy filter can make anything around you look blissful and dreamy. It creates an illusion of the golden hour and makes you feel like a fictional character.
In recent times, there has been a surge in the popularity of soft-girl makeup tutorials and aesthetics. That, in turn, has also boosted the usage of this filter.
By applying the cozy filter, you can enhance the contrast of your image and give it a cool, bluish tint. As for where it’s available, you’ll find it in the portrait category.
6. Beach
Beach is found in the portrait category. When you use this filter, you’ll notice that it is quite similar to the filter ‘cozy’.
A lovely warm, orange glow that makes light blues look especially soft and lovely. However, in some cases, darker or shadowy areas might look a little noisy due to the increasing saturation.
7. G6
If you’re into food blogging, you might be interested to know that G6 is a super popular filter on TikTok. It’s labeled under the category Food, so you can easily find it and give your videos a tasty touch.
It gives a truly vintage and retro vibe to your videos. You can even adjust the intensity of the filter according to your likeness.
8. Fantasy
Found under the category of Vibe is the V11 filter which is commonly known as the “Fantasy” filter. From what we have observed, it is most trending among GenZ content creators.
Fantasy unlike the filters we’ve discussed above has a pinkish tone. It also makes the dark eyes appear lighter in shade.
9. S1
Next on the list, we have the S1 filter. Give your videos a hint of a classic Polaroid look with this filter! Boost the exposure and tone down the warmth for a timeless effect.
This filter can be located under the portrait category.
10. Caramel
Caramel beautifies your selfies or videos by smoothing them and making you look refreshing and younger. It increases the warmth and saturation serving you a sun-kissed look!
And caramel is a portrait filter too. 😅
Nope, we are not obsessing over the portrait filters…
Alright, maybe just a little bit.
But we can’t help it. The category’s got massively good range of amazing filters!
11. V1
The filters present in the vibe category are responsible for altering the vibe of your videos. Now V1 is the most popular filter in this category.
V1 revamps your content by giving it a vintage look. You can either have your videos completely black and white or you can decrease the percentage to 80 to allow some colors to be visible.
12. V5
Now this filter is our personal favorite. The V5 filter is the best one on TikTok for Polaroid theme.
With this filter, you can capture all those cherished moments, like a birthday bash or a fun night out with your buddies, and transform them into stunning visual memories.
13. Beauty mode
Here comes the most popular filter on TikTok: Beauty Mode.
It is everyone’s favorite and for all the right reasons!
It can make your videos look flawlessly good (almost professional) very conveniently. Plus, it doesn’t alter saturation, exposure, and brightness —- like most Snapchat filters do. It doesn’t look cheap or fake.
It can also make you feel more confident on TikTok! It’ll make your skin smoother and enhance your facial features, all while keeping it looking natural. No need to worry about looking fake.
With this, our list comes to an end!
Where to find filters on TikTok?
If you’re new to TikTok marketing and the app overall, here’s how you can locate TikTok filter library:
- Step 1: Open the TikTok app
- Step 2: Tap on the (+) button to create a video
- Step 3: Choose the filter icon present in the upper right corner of the screen
- Step 4: Select a filter
- Step 5: Upload the video by clicking on the checkmark icon
Look for the Best TikTok Editing Services?
If you have a business or a brand, there’s no reason why you shouldn’t promote it on TikTok. It’s one of the best channels to maximize your reach.
However — as we’ve said several times before — TikTok is a saturated platform. Growing on this channel and standing out from competitors can be quite challenging.
To improve your content, here are some steps you can take:
a) Go through our list of best TikTok editing services and select the right company for your brand.
For instance, editvideo.io provides the best services in the market. With the earliest turnaround time of 48 hours and an affordable price.
Editvideo.io saves your time consumed by the editing process by doing all of it on its own. You will be provided with storage, a project management tool, and a dedicated video editor. So, you can guide and monitor the editing process as you like.
b) Partner with a TikTok branding service.
Here are TikTok video branding services that are dedicated to building your brand awareness on TikTok. These services are a set of strategies and techniques that businesses can use to promote their brand and increase their visibility on the popular social media platform TikTok.
- Dash Hudson: This company specializes in social entertainment marketing software. They offer digital and creative solutions that can help global brands improve their social entertainment and commerce strategies.
- Byte/Dept: It is a marketing technology agency with operations in London, New York, and Berlin. It specializes in creating chatbots and augmented reality. And they are an official partner of Snapchat Lens! But most importantly, they know creative growth marketing inside out and can help you lay foundation to your business’s TikTok brand.
- Incubeta: Incubeta is a global marketing agency that offers consulting, media services, and creative production solutions.
- VMG Digital: This company specializes in sponsored video ads and repurposing existing brand assets for video content. They also offer full-funnel marketing support, including mobile optimization.
c) Stay consistent.
Engaging with your audience is definitely important to grow your popularity on TikTok. Along with that, using helpful tools like editvideo.io can save you time in editing and allow you to create even more content. It’s all about being active on the platform and consistently putting out great content that your audience will love!
