TikTok is threatening Google’s place as a search engine.
The platform offers unfiltered, raw opinions of real people —- and so we see, many people are tuning into TikTok rather than Google search for:
- Recipes
- Industry news
- Experiences
- Tips
- How-tos
And more.
Statistically speaking, 63% of the Genz population uses TikTok daily, and 45% spend 3+ hours on the platform.
What does this mean for influencers, creator economy, small business owners, and even established brands?
Here’s the thing: Having a strong TikTok presence is no longer an ‘option’. It is a staple for digital growth.
Given that, we have compiled this guide to prepare you for 2024. Rock Q1 of 2024 with these upcoming video branding trends — before your competitors do. Stay ahead of the game….😏
Table of Contents
1. Short-form Storytelling
As the attention span gets shorter, concise storytelling is the key.
One can create a maximum of 60-second video on TikTok. It means that instead of reading a whole page of the book you published, reading just the catchy dialogues that depict the story will get you more audience.
Since everyone is creating the same length of videos, you have to be careful to convey your message temptingly – and if possible, in much less timeframes than your competitors.
2. Authenticity Rules
Users love original content. They want to see the stories behind the brand. At editvideo.io we are proud to say that we’ve always supported authenticity. Our TikTok editing services make your videos polished but make sure that your content reflects what your brand stands for.
Unlike other TikTok video branding services, editvideo.io does not follow trends, it creates one. Our TikTok video editing services aren’t a mold that fits all. We dedicate time to understanding the brand colors.
We assign an editor to you at the beginning who works for all your projects. This way we ensure that you don’t feel the need to communicate your needs again and again.
We’re not an outsourced team and we’re not freelance operators — we serve as an extension of your core team 😇
Not to brag but editvideo.io is all you need to get followers in 2024.
At editvideo.io the social media boosters make your content discoverable to a larger audience and our professional editors ensure that your content is original and unique.
3. Interactive Content
Static content has taken a backseat. Interactive content seems to be ruling.
The reason behind this is simply a core aspect of human nature; instant gratification. We tend to be inclined towards immediate rewards as compared to long-term rewards.
Plus, observing the current situation on the platforms, it is clear that 2024 will build a connection between the brand and its audience. This way the brand will have a greater idea of the reach of their products and the expectations of their consumers.
User participation through polls, challenges, or interactive elements keeps the audience engaged.
4. Sustainability and Social Responsibility
These themes are getting popular among consumers who are increasingly conscious about the impact their choices have on the world.
Sustainability and social responsibility are the brand’s commitment to creating a positive impact on society and environmentally friendly practices.
The audience is interested in watching how your product is eco-friendly or they would love behind-the-scenes footage of a sustainable production process.
In 2024, we expect to see content that aligns with the values of the audience.
5. AR effects
What makes content more appealing if not filters and effects?
The interactive nature of augmented reality compels the audience to pause scrolling and take a look at your content.
Custom AR effects take the game to another level. It not only adds a visual appeal but also creates an affinity among the audience by building a connection.
This type of connection fosters brand loyalty as users enjoy not only your products but also the fun and creative aspect of your brand.
6. Inclusivity
In the evolving landscape of TikTok video branding, inclusivity is the new trend.
Brands can follow this trend by featuring diversity in their content. They can do so by collaborating with creators of different backgrounds.
In 2024, brands are more likely to be inclusive and diverse, reaching out to a bigger community and not just a few people.
7. Non-polished Influencers
People have now become tired of the whole “how to be an IT girl “ era. They are now drawn to how real people live their lives.
Social media plays an important role in shaping people’s self-image. Unattainable beauty standards perpetuated by fake trends create a negative impact on our self-esteem and self-worth.
A lot of content creators these days are sharing their personal experiences with products, which makes them more relatable to their audience.
It is like getting into the minds of the audience through storytelling.
A survey was conducted in which 80% of people preferred raw content over polished one. So, naturally, we expect to see more user-generated content in the year 2024.
8. Ephemeral content
Have you noticed how exciting it can be when there’s a limited-time offer available? It creates a sense of urgency and anticipation that can make the experience feel even more special.
The temporary nature of ephemeral content plays with the psychology of FOMO ( fear of missing out). People don’t wanna miss something exclusive or time-sensitive.
Here are a few ways you can do it:
- Flash sales
- Teasers and sneak peeks
- Event highlights
- Engagement and interactions
In essence, ephemeral content drives immediate action and creates a buzz among the audience.
9. Search Engine Optimization
In 2024, we are not only going to see Google SEO guides or YouTube SEO guides.
We’re also going to see TikTok SEO guides — because like we said earlier, TikTok is threatening Google’s place as a consumer search engine.
This means visual appeal is not enough to stand out in the huge crowd, you also need a strategic approach to content development. You also need more social media boosters (i.e., greater distribution of content).
Plus, adding the right hashtags to your content can also have a great impact. It helps reach your brand to the audience that is looking for it.
In Closing…
We just shared with you a sneak peek of TikTok trends in 2024. However, it’s important to keep in mind that trends can change quickly. So, to stay on top of your marketing game in the coming years, make sure to keep yourself updated about the latest trends.
They say to keep your friends close and your enemies closer. It’s a smart strategy to stay ahead in a market filled with many brands – and keep a keen eye on your competitors.
This will demand a lot of work of course. You can expect to spend 3-4 hours daily on TikTok if you plan to grow your channel quickly. Or you can choose to relax, create raw content, send it over to us, and we’ll take care of the rest of the equation.
Staying Ahead of the Game with editvideo.io
Editvideo.io is an expert in the market when it comes to video editing and branding. After a huge success in YouTube marketing, we extended our expertise in TikTok.
Our goal is to make your content better in no time.
We do so by:
- Assigning a professional video editor to you
- Having a maximum turnaround time of 48 hours
- Making edits that align with your brand colors and vibe
- Providing you with a storage
- Social media boosters
We understand in today’s fast-paced world it is difficult to manage everything. If your busy schedule is stopping you from promoting your small business then do not lose hope because this is what we stand for, promoting your brand while you get to manage time and success.
It is important to stay consistent in posting content to increase engagement which means posting at least 2 videos a week. However, the editing process can be a lot more time-consuming which reduces the rate of posting content.
Now so many problems but one solution — editvideo.io 🤩
We are not trying to take sides, but can we take a moment to consider if we might be mistaken here?
Posting your raw content while an editor works on your video is a stress reliever. And in what time? 48 hours max! Exactly. And you can fully participate in the editing process through shared storage where you can comment on the editing.
Also, you can ask for as many revisions as you want. No limit. We just have to make sure that your content has the essence and image of your brand.
How to begin?
- Fill out the video request form
- Upload raw content
- Review the edit
- Download and post on TikTok
We understand that choosing a perfect video editing service is not a child’s play so we have a 14-day refund policy. You can have your own experience and decide. Our portfolio is available on the website so our clients know what to expect from us. Our team is determined to make things simple for you.
Once you are a part of the family, you won’t need to worry about trickling views as our branding service has it covered.
Join our list of satisfied customers and embark on the journey of success with editvideo.io!
