Struggling to create Instagram reels that actually pop?
You know video content is essential for growing your business, but capturing the right angles, creating engaging content, and making it look professional is a whole different challenge.
What if you could focus on the big picture—your message and your brand—while leaving the heavy lifting of creating top-notch reels to the pros?
What if you could outsource it all?
….I know what you’re thinking….isn’t that an expensive solution?
Well. Not exactly.
There are economical ways to outsource reel perfection.
What ways?
That’s exactly what we’ll show you in this post. We’ll show you why hiring someone to create instagram reels for you could be one of the smartest—and most profitable—investments you make in 2025.
Let’s dive in!
Can I pay someone to make reels on Instagram?
Yes, you can hire someone to both create and edit Instagram reels for you. However, a more affordable option is filming the content yourself and outsourcing the editing to a professional. Many video editing agencies specialize in editing reels, enhancing your footage with effects, transitions, and captions. This can be a cost-effective way to get polished content while keeping your creative control.
Why is it a good idea to PAY someone to make reels on Instagram?
Paying someone to make reels OR perfect reels could be a game changer for your business.
The hours you waste in editing angles, transitions, texts —- you could utilize those hours to come up with more creative ideas or figure out how to perfect your pitch.
You could use that time in actual business, such as working on projects, responding to clients, or closing newer clients.
Let me illustrate this for you….
Say you shot a perfect video. You just need to add the music, captions, transition effects, and little bit of filter.
It will take you a minimum of two hours. Whether you use Instagram, Canva, or any other video editing app to edit.
If your hourly rate is $30. You lose $60.
Not to mention the pre and post unwinding hours you’ll need to get back to the real business.
Say there’s a total approximate loss of $90 per video.
You’re posting 7 videos per month. That’s a total loss of $630.
You could have hired a professional video editor to take care of this entire editing fiasco for only $495. |
Given this, paying someone to make reels OR edit reels for you is a good idea because:
- Saves a huge chunk of money
- Saves hours of effort
- Prevents creative burnout
- Sets up a professional image online
- Professional videos have a better ROI
All in all, this one decision could prove to be a very smart investment for the growth of your business.
How much should you pay?
How much you pay depends on who you pay.
You have three options:
Who to pay | Why to pay | How much to pay |
Influencers |
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Freelance video editors |
|
|
Video editing agencies |
|
|
From a financial perspective, influencers are most expensive. They charge for filming the content AND editing the content.
Hence, it’s best to film the content yourself and hire a video editor to give the professional touch.
But from an impact perspective, influencers and video editing agencies are your best options. That’s because these two will also give their creative input and promote your reel as their own.
Who should you pay?
1. Influencers
Collaborating with influencers allows you to leverage their creativity, expertise in storytelling, and established audience. They bring authenticity to your reels, which can lead to better engagement and trust. Moreover, their niche-specific reach means your content directly hits your target audience, doubling as both content creation and promotion.
Best for:
- Businesses looking to grow brand awareness and tap into new audiences.
- Industries where personality-driven content resonates (e.g., fashion, fitness, or food).
2. Freelance Video Editors
Freelance video editors are ideal if you’ve already captured raw footage but need someone to polish it. They can enhance your content with smooth transitions, eye-catching effects, and captions to make your reels more engaging. Freelancers often offer flexible pricing, making it a cost-effective option for smaller businesses.
Best for:
- Business owners who want professional editing occasionally
- Those with creative control over their footage but limited technical editing skills
3. Video Editing Agencies
Video editing agencies provide a full range of services, from concept development to final edits, ensuring every reel aligns with your brand’s goals. They’re equipped with teams of skilled professionals who can handle high-volume or complex projects, delivering consistent, premium-quality content.
Best for:
- Businesses with a need for consistent, high-quality content.
- Campaigns requiring a wide range of editing styles, video formats, and quick turnaround times
Which One Should You Choose?
- If you want creative content that promotes your brand directly, influencers are the way to go.
- For professional editing on a budget, freelancers are your best bet.
- When you need a polished, all-in-one solution, video editing agencies offer unmatched expertise.
Each option has its strengths—pick the one that aligns with your goals, budget, and content needs!
How to find the right person/team to make your Instagram reels?
Well….
Technically…..
You don’t need to look any further.
Editvideo.io now offers a full-time video editor service, where you can book the editing services of a professional for only $2950 per month. Whether you’re a content creator or a business owner looking to scale your brand, this option offers an affordable, hassle-free solution to your video editing needs. Here’s why choosing a full-time editor from editvideo.io could be your best decision yet:
✨ Professional video editing at half the cost of an in-house team.
✨ No recruitment hassles or interviews
✨ No software and equipment costs, and other overheads.
✨ Premium stock footage and background music
✨ Convenient resizing for all social media platforms
✨ Consistent branding across all published content
✨ Speedy delivery
The best part is — you can try our service risk free.
Start your 14-day free trial today and enjoy full access to our entire service—no upfront commitment required!
And if you wish to explore other options, here’s a step by step guide on how to find the right person/team to make your instagram reels:
Step 1: Define Your Goals and Budget
First, figure out why do you wish to outsource reel filming or reel editing?
Is it because:
→ You want to save time?
→ You want to save money?
→ You struggle finding good trendy ideas?
→ Your not sure if your reels are post worthy?
→ You want to target a specific niche audience but don’t know how to.
Narrow down to 1-2 reasons — these will be your top priority and direct your search for the perfect reel creator or editor.
Also, decide how much you’re willing to invest, balancing your budget with the quality of work you expect.
Step 2: Look in the Right Places
Depending on whether you want your reels to be filmed or edited, you need to look for:
- Influencers: Search hashtags in your niche on Instagram or use influencer marketing platforms like Aspire or Upfluence.
- Freelancers: Platforms like Upwork, Fiverr, and Toptal are filled with experienced video editors.
- Agencies: Research video editing agencies with strong portfolios and client reviews; websites like Clutch can help.
3. Evaluate Portfolios and Experience
Shortlist a few options and evaluate their portfolios. Determine if they are experienced in what you require; reel editing or reel filming.
We also recommend asking for samples of past work to ensure their style aligns with your brand.
For influencers, it’s best to check their follower engagement—not just numbers but genuine interactions.
4. Prioritize Communication and Responsiveness
Next you need to assess if the video editing agency or the influencer is collaborative and believes in clear communications.
You can assess this aspect by evaluating customer reviews on responsiveness. Also, gauge their responsiveness and professionalism during the consultation call.
5. Start Small
Lastly, test them with a small project before committing to long-term collaborations. This helps evaluate their reliability, creativity, and ability to meet deadlines.
Remember, any influencer, video editor, or agency won’t hesitate in lowering the money risk for you. They will be confident in their work and abilities.
If they don’t offer a free trial or demand full-payment before the work is delivered, that’s a huge red flag. We don’t recommend partnering with such individuals or agencies.
Legal and Contractual Pitfalls You Might Want to Look Out For
When hiring someone to create Instagram reels or editing Instagram reels, you need to be on a look out for content theft and clean agreements — because that is a common problem in the online world.
Here are some of the legal and contractual pitfalls we recommend looking out for:
- Ensure your contract clearly defines who owns the rights to the finished content.
- If your project involves sensitive information, include a non-disclosure agreement (NDA) to protect your business secrets and branding strategies.
- A vague scope of work can lead to unmet expectations or extra charges. Specify deliverables, revisions, timelines, and additional costs upfront to avoid disputes.
- Be wary of vague or one-sided payment structures. Clarify whether payments are milestone-based, hourly, or a flat fee, and include penalties for delays or incomplete work.
- Confirm that any music, effects, or stock footage used in your reels are properly licensed. Unauthorized use can lead to copyright issues, resulting in penalties or content removal.
- Inquire about the number of revisions included in the service and what additional revisions will cost. Misaligned expectations about edits can lead to unnecessary friction.
In this way, you can safeguard your investment and ensure a smooth collaboration with your chosen creator or team.
Looking for a low-risk place to start? Try this!
Sign up for our 14-day free trial at editvideo.io and experience the power of professional video editing without any commitment.
Here’s what you’ll get:
- Access to a dedicated full-time video editor for 8 hours a day
- Fast turnarounds with 24-hour delivery
- Premium features like stock footage, subtitles, and cloud storage
- Smooth integration with your brand through white-labeling options
It’s the perfect way to see how our services can elevate your content while staying completely risk-free.
Ready to get started? Sign up now and take your reels to the next level!
