Ever since its launch in September 2016 by Bytedance, TikTok has taken the world by storm and enabled many influencers and brands to reach their targeted audience.
From children to older adults, this social media platform has become a hub of entertainment and it has changed how businesses do business.
Whether you want to boost your online presence or show your creative side to your followers, this short video-sharing platform is for you.
To leverage this platform for your interest, you need to understand the strategy and pay attention to its statistics and trends.
In this post, we’ll explore the important TikTok statistics you need to know. Let’s dive in!
Table of Contents
General TikTok statistics
- TikTok is the leading app in the App Store’s “Top Apps Right Now. ”
- It is the fifth most commonly used app worldwide.
- The USA has the largest number of users.
- With 7 billion downloads on Google Play and Apple Store, it is on the list of the most downloaded apps.
- In 2021, TikTok celebrated the milestone of one billion active users.
- It generates 212.7B and 95.1M monthly video views and creations, respectively.
- Statista predicted that TikTok will have 15 million UK TikTok users in 2025.
- On average, a user opens this app 20 times per day.
- Based on Hashtags, the most popular content category on TikTok is Entertainment.
- Around 34 million videos are posted on TikTok daily.
- The most popular trends on TikTok include dance challenges and singing competitions.
- Bella Poarch’s 10-second video on Millie B’s “M to the B” song is the most liked video on TikTok and gained over 66 million likes.
- A recent report estimates that TikTok’s e-commerce volume is $17B in the USA.
TikTok Demographics Statistics
With 60% of Gen Z users using this app daily, TikTok has gained tremendous demographic growth of users.
Besides Gen Z and Millenials, the platform’s creative nature has made it one of the favorite social media apps for older adults.
With that said, people aged 50-64 year-olds make up 14% of TikTok usage. Have a look at some of the astonishing statistics and facts related to its demographics.
- 1.56 billion monthly users are active on TikTok as of 2024.
- TikTok is accessible in more than 200 countries.
- The USA currently has 148.92 million users, the highest number since 2023, when its number of users was 150 million, which declined to 148.92 million in 2024.
- According to Statista, Indonesia has the second-highest number of TikTok users,e. 126.83 million users, followed by Brazil with 98.59 million users.
- Before withdrawing from India, TikTok had 200 million active users alone in India in 2020.
- TikTok has 36.7% of users between 18 to 24 years, highlighting its craze among younger generations.
- However, it has 30.7% of users above 35 years of age.
- 6.3% of the TikTok users are aged between 45 to 54 years.
- According to Data Reportal, TikTok has more female users than males with 54.1% and 45.9% respectively.
- A survey of TikTok users confirms that 70% of users in the USA are sports fans.
TikTok User Behavior
The moment you log in, you start viewing videos of your interest, making this app a source of entertainment that impacts the user’s behavior.
- The stats of DataPort stated that on average a TikTok user spends 95 minutes per day on the app.
- In the USA, a quarter of people under 30 years old get news on TikTok.
- In 2023, this app was downloaded 767 million times globally.
- A study of TikTok showed that 41% of users develop a trust on a brand after watching an ad on TikTok and 31% of viewers are likely to be more loyal to the brand.
- 40% of TikTok users found their For You Page (FYP) very interesting.
- 1.8x users believe that TikTok introduces new topics of their interest.
- According to Pew Research Center, 53% of US TikTok users have never posted any video on TikTok.
TikTok Engagement Statistics
Getting viral on TikTok is a great way to enhance engagement. Let’s explore some TikTok stats regarding engagement rates.
- Engagement rates on TikTok vary for different industries. A study by Socialinsider shows that the highest engagement rate is experienced by the educational sector with a 4.90% engagement rate followed by beverages, hotels, and airlines.
- TikTok has a 2.65% engagement rate by follower count, becoming the most engaging social media platform. The second on the list of engagement rates is Instagram with just 0.70% of engagement rate.
- In 2024, TikTok lost its engagement rate by 35% compared to last year.
TikTok Statistics for Business
- TikTok is the leading platform for impulse purchases with 55% of TikTok users making impulse purchases.
- 71.2% of TikTok users purchased after seeing it in their feeds and 58.2% of them use the app for shopping inspiration.
- Gen Z are more likely to buy something they stumble across on TikTok. Their purchases broken down by generation are:
- 49% of Gen Z
- 36% of Millennials
- 23% of Gen X
- 9% of Baby Boomers
TikTok Download Statistics
- Since its launch in 2016, TikTok has had over 4.1 billion downloads. In 2021, It became the first app, aside from Facebook, to reach 3 billion downloads.
- In 2023, from January to September, it was downloaded 769.9 million times worldwide. Its downloads reached over 272.7 million in the third quarter of 2023.
Most Popular Categories
According to Statista, here is the breakdown of top categories on TikTok worldwide.
- Based on hashtags, TikTok’s most popular content category is Entertainment, which has 535 billion views.
- The second most trending category on TikTok is Dance, with 181 billion views.
- Pranks hashtags gained the third position in popular categories with 79 million views.
- Fitness/sports has 57 billion views, Home/DIY gained 39 billion views, and beauty/skincare has 33 billion views holding fourth, fifth, and sixth positions, respectively.
TikTok Statistics on Earnings/Revenue
TikTok advertising revenue growth is remarkable. Leveraging this platform’s advertising formats, brands and businesses engage with users to promote their products.
- The primary revenue generator for TikTok is advertising.
- Videos with a 9:16 aspect ratio have reached over 91% increase in conversion rates.
- With an in-app purchase revenue of around $707 million, TikTok has experienced great financial performance.
- For every 1000 views, TikTok pays approximately $0.02 to $0.04.
- TikTok growth is predicted to reach $22 billion by 2025.
TikTok Statistics for Influencers
- TikTok’s top travel micro-influencer is Nick Duvernay, who has 77,000 followers.
- Mid-tier influencers are those who reach a large audience without showing themselves too much to the public. Example include StarHolroyd, which has reached 1.5 million followers.
- Mega-influentials are influential across multiple platforms and connect with different brands. Charlie D’Amelio is the most famous mega influencer, with 151.9 million followers.
- Engagement rates of micro-influencers are more than macro and mega influencers having 17.96%, 6.20%, and 4.96% engagement rates, respectively.
Shopping on TikTok
TikTok impacts user behavior and helps people make decisions when it comes to buying any products.
- 67% of female shoppers make purchases based on creators’ recommendations.
- 37% of TikTok users in the USA buy products directly on the platform or through links on the app.
- Compared to non-TikTok users, TikTok users are 1.8x more likely to buy the item they purchased previously.
- Similarly, TikTok users have 1.4x more chances to buy tech products.
- During festive seasons, they are 1.4x more likely to order food items and groceries.
- When it comes to making tutorials after getting a new product, millennial TikTokers are 2.9x more interested in making a tutorial than other platform users.
- 50% of TikTok users who watch TikTok Live buy more products advertised on Live.
Conclusion
TikTok, one of the most popular social media platforms, has reached 1.5 billion users and is expected to reach 2,249 million by 2027.
With the increase in users and popularity worldwide, TikTok has changed the global social media culture.
Hopefully, this blog would have helped you know the latest TikTok statistics across various categories. Knowing these stats, you can understand this platform and make better decisions related to your online presence on TikTok.
