Videos are yielding an 86% increase in conversion rates for most businesses.
This explains why the buzz around video marketing trends has grown lately.
But it’s not easy to create an engaging video. Your video needs to portray the right message at the right time, and making such content can be challenging.
For that reason, several video marketing tools and services are available to help you reach your marketing goals.
Here, we have brought down the top video marketing tools and services you can use to create engaging videos that attract more customers and market your brand the way you want.
Table of Contents
What are the benefits of video marketing tools?
There are super creative videos on TikTok, Instagram, and YouTube that you haven’t seen.
Coming from super talented creators. Who invested hours in creating that content.
But still, it got no views.
Know why? Because they didn’t use a video marketing tool!
Just creating a video and posting it on your social media won’t cut it. Your video content needs to be altered such that it reaches the right audience and converts views into sales.
Video marketing tools allow you to:
- Speed up video content creation
- Edit videos in simple clicks
- Bulk edit
- Bulk schedule or post
- Add hashtags, captions, or mentions that optimize the video content for search engines
- Automate publishing!
- Auto-reply to comments
Top video marketing tools and services online also offer templates, analytics, and quick editing tools that can help you keep up with the competition and ensure your videos reach the right audience.
Types of video marketing tools and services
There are hundreds of online video marketing tools available, and you might wonder which one will suit best of your content. Before you pick, let us have a brief overview of types of video marketing platforms and which video editing service website or tool will suit your motive.
1. Interview-friendly video tools
If you want to add influencer messages or celebrity endorsement video clips for your brand, then you should choose an interview format video editing tool. They help in writing short video clips of testimonials, client reviews, or messages for high-quality products or services that will encourage the viewers to view your site or page and get you more conversions.
2. Screensharing video marketing tools
These types of video marketing platforms help create tutorial-type videos or demonstrate the use or benefit of specific tools or new features offered in your products or demos.
3. Animation creator video software
Another growing video marketing trend is animation—no need to hire actors for video editing contractors to create ads. With animated video editing and marketing software you can create exciting animations to convey your message on digital platforms.
4. Video analytics tool
The role of video storytelling in a marketing strategy is instrumental, and for that, you need to know the right formula to amplify your digital presence. Video analytics software will update you about the changing metrics like impressions, views, etc. on video posting platforms such as YouTube and give you a report on how your video is performing against other competitors.
5. Hosting tools
These video editing service websites help you in creating and posting videos on video hosting platforms such as YouTube, Dailymotion, Vimeo, etc. You can look at top video marketing tools and services for YouTube or other hosting platforms for better campaigning and user engagement.
6. Personalized video sharing and video messaging tools
These types of video editing tools help in creating customized videos and video messages and sending them to targeted audiences. This type of video editing service website integrates with the company’s CRM to pinpoint potential clients or send side messages and product demos with personalized settings.
7. Monthly subscription video editing services
If you’re looking for professional human-based editing without the hassle of learning complex software or hiring freelancers for each project, subscription-based video editing services are an excellent choice. Platforms like editvideo.io offer unlimited edits with a team of expert editors on a monthly subscription basis.
This type of service is perfect for brands and creators who regularly need high-quality, polished videos but want to avoid the time-consuming process of editing themselves.
How to pick the best video marketing tools and services?
Picking the right video marketing tools or services is vital for your marketing plan, as you need to create a video that tells the story you want to deliver to your clients.
With so many online options, choosing the best video editing services to outsource your work is challenging. Following are some key factors that you should consider while selecting video editing software:
1. Easy to use Interface
Not everyone is a professional video editing contractor or specialist, so using video editing software can be difficult. Choose a video editing software or tool that has an easy-to-use user interface, and even non-technical people can easily access the features and navigate through the video editing window.
2. Analytics and video reporting features
Another essential feature to look for in a video editing tool is analytics and reporting. This feature will help you keep track of the viewership, user reviews, and other metrics to improve your content and alter it accordingly to increase reach and ace through the video marketing funnel.
There are some quality video editing services as well like editvideo.io that offer timely reports on your video’s editing status.
3. Social media compatibility
One of the most critical factors in choosing a video editing tool is its compatibility with video hosting platforms and social media sites. If the video format and editor software can’t integrate with your social media platform, then you won’t be able to share your videos and reach more audiences.
In case of video editing services, you want to look for a service that offers resizing for social media platforms. Most video editing services these days offer social media resizing as a part of their subscription packages — some charge for it, but we at editvideo.io offer it for free!
4. SEO friendly
Picking a video marketing tool that is SEO-friendly will help you have the correct tags and titles with relevant keywords according to search results and increase viewership.
With search engine-friendly descriptions, your content will appear at a higher ranking in search engines and drive more organic traffic to your site or social media pages.
5. More options for customization
Your video content must deliver your brand message and identity, for that, you need your brand logo or theme to be integrated into your videos.
Look for video editing tools and services that offer more customization options so that you can create more personalized videos depicting the true essence of your message and brand representation.
6. Team management and collaboration options
One person can’t handle your video marketing strategy, and you will require multiple minds to collaborate and create the magic through your video content.
Pick a video editing and marketing tool that has team management and collaboration features so that various people can access and collaborate to edit videos and market them efficiently.
7. Pricing
Lastly, pricing is the factor that holds prime importance in picking any video editing and marketing tool. Look for better packages compared to offered features and additional offers and discounts to get the most in your given budget.
Best to go for tools and services that offer free trials initially, so you don’t get stuck with a tool or service that doesn’t suit you!
7 Top Video Marketing Tools and Services in 2024
With a video marketing tool, content creators can get more time to create their products, think about new ideas, and let the professionals do the video editing and marketing for them.
Hundreds of fantastic video marketing tools and services are available online to choose from.
We have reviewed the top video marketing tools and services for you so you can make the best decision for your business or content:
1. Filmora
Key features
- Editing of 3D videos
- Noise removal feature
- Compatible with all OS
- Easy-to-use interface
Filmora is one of the most popular video marketing tools currently. With their remarkable 4K video editing features and video stabilization and noise removal, they are best for editing vlogs or interview-based video content. Their library includes hundreds of templates and other graphical content for you to edit the videos.
You can also create transitional videos using multiple videos, images, and other text content. Moreover, you can do voice overs, trim or crop video, drag and drop graphics, alter the speed, and much more through this tool.
Pros
- Easy-to-understand user interface
- Extensive video editing tools and templates
- Professional video editing effects
- Budget-friendly pricing
Cons
- Slower video-saving process
- Watermarks on free version edited videos
Pricing
The plans for the Filmora tool range from the free version to a $20 annual package to a pro package of $150 annually.
2. Animoto
Key features
- Integrated video sharing on social media platforms, emails, etc.
- Pre-made templates based on various themes
- Drag and drop tools for more effortless professional editing touch
- Direct feedback collection
No matter how inexperienced you are in video editing, Animoto will let you create professional videos without any hassle. With its super friendly GUI and drag-and-drop features, anybody can edit their videos and post them on their websites and social media to engage more traffic.
Animoto has hundreds of built-in templates with various themes that help users pick and alter accordingly. You can use images, clips, or video captures to create captivating videos to post.
Also, it has cloud storage and a forum, so you can edit your videos from anywhere without a pause.
Moreover, you can collaborate with your teammates or other graphic experts on this video management tool and customize your video posting and editing process.
Pros
- Existing templates and graphics etc, for use in video creation
- Quickly import and export data from cloud storage and computers
- Offers integrated platform video-sharing
Cons
- Fewer customization options
Pricing
Animoto offers a free version of rapid plans. The basic package starts from $16 a month to $79 a month for a team account.
3. Vidyard
Key features
- Centralized video content storage for better accessibility
- Offers video messaging feature
- AI-based video marketing tools
Vidyard is another powerful video marketing tool that integrates the power of AI in creating and posting videos on the most appropriate platforms so your message reaches the right masses. Vidyard includes a video hosting feature that makes it more accessible for teams to centralize all their video content and documents and integrate other video marketing tools in a central hub.
With its video message tool, businesses can connect with potential leads more efficiently or share employee training content, tutorials, etc. It has a built-in video analytics and reporting feature to keep you updated on how your video is performing.
Moreover, with its video hosting tool, you can host your video content on any social media platform or video hosting sites without any lags. Also, with its AI script generator you can create compelling video scripts and ideas.
Pros
- Can easily integrate with the other video marketing and editing tools
- Includes AI script generator, editor, and video creator tools
- Offer centralized video hosting and storage feature
- Personalized video message feature
Cons
- Require technical knowledge to use all video editing features
Pricing
Vidyard has a free version available for testing. The paid plan starts from $19/month to $59/month and you can also opt for customized business plans.
4. Vimeo
Key features
- Video hosting and streaming in 4K, HDR, and Dolby vision
- Customization for video player
- Unbeatable privacy and analytics
- AI-powered video editor and script generator
Vimeo is one the most powerful and efficient video editing and marketing tools. From recording, trimming, streaming, and hosting videos Vimeo offers easy-to-use and advanced video editing and marketing tools to integrate with your business and digital accounts.
The most prominent features of this platform are its privacy settings and video analytics which help video content creators edit and market their videos more tactfully for optimal results.
With its advanced tools create, record, edit, and playback video in no time, and that too with professional quality. Vimeo is most suited for tutorial-type videos and promotional content.
Pros
- Faster recording, editing, and posting
- Advanced tools and extensive features
- AI-powered video editor and script generator
- Steam high-quality videos without a lag
Cons
- Fewer video management features
Pricing
You can try the Vimeo free plan for testing. The basic plan ranges from $20 monthly for starters and up to $108 for advanced features. Vimeo also offers customized business plans according to team requirements and usage.
5. Powtoon
Key features
- Access to sizeable media assets for video creation
- Easy to share files
- Customized animations and avatars
For video creators who like animation and want to create content or tutorial videos through animation, PowToon is one of the best tools. It has a huge media library from where you can access stock images, texts, music, etc without royalty issues. It also has customization features through which you can create your animated characters, and change their features, clothing etc.
This too is great for business owners of ages for creating short promotional content or educational videos. There are thousands of built-in templates for ads, promotional videos, testimonials, etc., to choose from which also specify the video editing and marketing process.
The drag-and-drop feature and moving animations help create captivating videos without any professional training or help.
So if you are a trainer or a product owner who wants to promote ots ideas or content through enticing animations then Powtoon is the right fit for you.
Pros
- Built-in templates and an extensive library of media consisting of images, music, videos, etc
- Easy-to-use interface and animation creator
- Fully customized avatars
- Integrate with multiple platforms such as Hubspot, Canva, etc.
Cons
- Lack of editing features compared to other tools in the same price range.
Pricing
There is a free version available for beginners. The paid plans for Powtoon start from 50% per month for individuals to 190% for professional teams.
6. Wistia
Key features
- Fast and secure video creation without ads and distractions
- Straightforward and advanced video creation and marketing tool
- Granular video data update integrated with CRM for better analytics
- Best for hosting videos on websites
When we talk about top video marketing tools to host videos on websites and personalized email video marketing then the first name that pops into the list is Wistia. Wistia is known for its unbeatable video editing and marketing tools which help in creating incredible content while blending in the brand’s message, theme, and identity.
This platform integrates a lead generation tool that suggests potential emails and IDs to share video content for promotion. With its in-built templates and extensive library content creators and video marketers can generate high-quality videos in no time.
The feature that sets this tool apart from all others is its remarkable analytics which provides second-by-second data about views, drop-off rates, conversions, lick-ons, and other metrics. With these metrics, businesses can alter their content and marketing strategy to get more organic traffic and sales conversions.
In addition to that it integrates with other marketing and sales tools to boost your content reach and enhance your video marketing plans.
Pros
- Detailed video analytics provide insights for improvement
- Easy-to-use interface
- Secured and robust privacy features
- Includes lead generation tools
- Integrate with other video marketing platforms
- customized video hosting to retain brand identity and image
Cons
- It is an expensive tool for small business owners or content creators
Pricing
The basic plan of the Wistia video marketing tool starts from $99 per month and ranges to $3999 per month for the advanced plan.
7. Editvideo.io
Key features
- Personalized video editing
- Fast delivery time
- A competent customer care team
If you are looking for a video editing company or website that offers a wide range of video editing tools and caters to various forms of video content then editvideo.io is your best pick. From short video editing services to creating long storytelling videos this platform is there to serve you with the best.
The most effective feature of this video editing service that it keeps track of all requirements and features used in your previous videos so you can get pre-set video templates in the future. Also, the service offers great personalization and customization options to create your trademark videos. You can have expert video editors add your brand logo, buttons, contact links, and the whole of your brand vibe to the videos.
So if you are looking for a short TikTok reel or a lengthy YouTube video film, editvideo.io can curate what you want in no time.
Pros
- Give utmost attention to each client and project
- Fast video editing and deliverance
- Compatible with social media and video hosting platforms
- Affordable rates
Cons
- A limited number of video edits per package
Pricing
The editvideo.io packages start from a basic $345/month with 150 GB cloud storage and 4 video editors per month to a pro package of $995/month which includes 800 GB storage and 22 videos edited.
Skyrocket Your Digital Presence with Top Video Marketing Tools and Services
It’s 2024.
You don’t need to work from the ground up, master every single skill, and only then focus on your business.
Instead, you can begin to focus on your business right at this instant.
Leave tasks like video editing and video marketing to professionals. If that’s too expensive for you at the moment and you can’t hire video editing experts, then it’s best to make use of the top video editing and marketing tools!
Trust us, these tools and services ease the job and cut down time investments in half!
As you focus on growth strategy for your business and make use of professional video editing and video marketing services, you’re likely to see a significant boost in revenue. In fact, businesses that utilize video marketing grow revenue 49% faster year-over-year compared to those that don’t.
Want to test it risk-free? Try our 14 day free trial..
If you like how our expert team gives personalized editing effects and markets your content and product like never before… you can choose to keep your subscription and pick any of our super economical deals (Starting at only $295 per month!)
And if you’re not satisfied [which is highly unlikely😉], you will get your money back!
